Master of Science in Digital Marketing
Introduction
The Master of Science in Digital Marketing programme empowers individual professionals with both knowledge and hands-on expertise in digital marketing, focusing on strategic planning and the effective application of digital marketing solutions, blending user-centred design, creativity, media, and marketing communications with comprehensive analysis and management techniques.
Programme Educational Objectives
Practice effectively as marketing professionals by demonstrating competency in the field of digital marketing, and apply critical thinking, analysis, and problem-solving skills to develop, implement, and provide solutions for complex marketing problems.
Promote high ethical standards and professionalism by evaluating the social and environmental implications of marketing decisions and understanding the relationship between business organisations and other societal institutions.
Programme Intended Learning Outcomes
Demonstrate advanced knowledge and understanding of the concepts of digital marketing needed by business and organisations.
Critically analyse business scenarios to provide solutions to marketing problems that help in efficient decision-making process.
Relate and adapt the concepts, models, functions, and tools of digital marketing in uncertain competition.
Exhibit the expertise required to perform independent or group research in the field of digital marketing by applying appropriate methodologies.
Initiate ethical strategic decisions in unpredictable and complex market situations.
Degree Facts
- Graduate students will gain a wide range of higher-order thinking skills and transferable skills relevant to digital marketing, employability and personal development.
- The duration of the programme is four (4) trimesters.
- The medium of instruction in all courses is English.
- The number of credits required to graduate is 36 units.
Careers Opportunities
The graduates of the MSc DM programme can pursue careers as digital marketing managers, social media strategists, SEO specialists, content marketing managers, PPC campaign managers, digital analytics professionals, e-commerce managers, or as entrepreneurs managing their own digital ventures. Additionally, the programme serves as a solid foundation for advancing studies with postgraduate degrees in digital marketing, business, or related fields such as a PhD or DBA.
Fee Structure:
BHD 25.000 (non-refundable, payable one time)
BHD 50.000 (non-refundable, payable every term)
BHD 30.000 (non-refundable, payable per term)
BHD 169 (per credit unit)
BHD 750.000 (non-refundable and paid upon registration of the thesis course)
BHD 250.000 (non-refundable, payable one time)
Email: info@utb.edu.bh 
WhatsApp: +97317787979 
Telephone Number: +973 17787978 
University of Technology Bahrain