ECBE and CIM accredited MSc Digital Marketing at UTB with weekend-only classes and affordable fees in Bahrain

Master of Science in Digital Marketing

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Why Study Digital Marketing at UTB

The Master of Science in Digital Marketing programme (MSDM) programme at UTB is designed to equip students with advanced skills in digital marketing, data analytics, and consumer behaviour. This postgraduate programme addresses the growing demand for digital marketing professionals in Bahrain and the GCC, preparing graduates for leadership roles in a competitive global market.

The demand for digital marketing professionals in Bahrain and the GCC continues to grow due to digital transformation, e-commerce expansion, and data-driven business strategies. The MSc Digital Marketing in Bahrain prepares graduates to meet this demand with industry-relevant skills.

Move beyond a bachelor’s degree – accelerate from creating campaigns to leading digital strategy_

ECBE and CIM logos displayed on the University of Technology Bahrain Business programmes webpage

Programme Details

Programme Educational Objectives

◽Practice effectively as marketing professionals by demonstrating competency in the field of digital marketing, and apply critical thinking, analysis, and problem-solving skills to develop, implement, and provide solutions for complex marketing problems

◽Promote high ethical standards and professionalism by evaluating the social and environmental implications of marketing decisions and understanding the relationship between business organisations and other societal institutions

Programme Intended Learning Outcomes

◽Demonstrate advanced knowledge and understanding of the concepts of digital marketing needed by business and organisations

◽Critically analyse business scenarios to provide solutions to marketing problems that help in efficient decision-making process

◽Relate and adapt the concepts, models, functions, and tools of digital marketing in uncertain competition

◽Exhibit the expertise required to perform independent or group research in the field of digital marketing by applying appropriate methodologies

◽Initiate ethical strategic decisions in unpredictable and complex market situations

Programme Specification

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Programme Brochure

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Career Progression

The Master of Science in Digital Marketing (MSDM) programme at UTB is designed to accelerate career growth, enabling graduates to progress into strategic and leadership roles across marketing, branding, and digital transformation sectors in Bahrain, the GCC, and beyond. The programme develops expertise in digital strategy, analytics, and consumer engagement to drive business performance in competitive markets.

Graduates can progress into roles such as:

💼 Digital marketing manager

💼 Performance marketing manager

💼 Social media manager

💼 Brand manager

💼 Marketing analytics specialist

💼 SEO/SEM specialist

💼 Content marketing manager

💼 E-commerce and digital business manager

💼 Marketing strategist/consultant

💼 Growth marketing specialist

💼 Further study pathway: DBA or PhD in business-related fields

Fees & Scholarships

Fees

Application fee BHD 25.000 (non-refundable, payable one time)

Registration fee BHD 50.000 (non-refundable, payable every term)

Technology fee BHD 30.000 (non-refundable, payable every term)

Tuition fee BHD 169.000 per credit unit

Thesis or Dissertation Fee BHD 750.000 (non-refundable, paid upon registration of the thesis course)

Graduation fee BHD 250.000 (non-refundable, payable one time)

Administrative & service fees 📄 View here

Scholarships

UTB Alumni – 20% (valid until programme completion within residency period)

Pioneer – 20% (for first batch only)

Corporate (GFH & Affiliated Companies) – 25% (for staff and their children)

Athletics – subject to university approval

*Terms and conditions apply

Payment Plans

Flexible instalment options available

Admission Requirements & Criteria

Requirements

📋Completed application form (Online or in person)

📋Original secondary school certificate (or equivalent) with an English translation of the transcript and/or ‘A’ level certification from the Ministry of Education in Bahrain*

📋Official transcript of records for bachelor’s degree or its equivalent*

📋One recent passport-size photo

📋Copy of passport and national ID (or equivalent)

📋Official receipt of BHD 25 (USD 70) application fee

📋Certificate of good conduct

📋 If applicable, University Admission Test or English language proficiency for exemption from English foundation courses (TOEFL – 496 paper-based, 169 computer-based; IELTS – 5.5)

*Higher Education Council-Bahrain rules apply for foreign or private school certificates.

Criteria