The seminar on “Strategies to Build Your Personal Brand” at the University of Technology Bahrain (UTB) empowered students with practical ideas and tools to reshape their professional paths with confidence and clarity.

With the workplace rapidly evolving, the importance of a distinctive personal brand has never been more pronounced. In her talk, Ms Sehar Awan, founder and career strategist, shared the importance of personal branding, career development, and strategic use of LinkedIn in today’s competitive job market. highlighting how individuals can harness their unique traits, passions, and strengths to position themselves as thought leaders and stand out in a crowded digital landscape.

Throughout the interactive session, UTB students actively engaged in meaningful discussions, exploring the fundamentals of self-awareness, authenticity, and value-driven branding. They were encouraged to reflect on their personal journeys, articulate their goals, and develop a consistent digital narrative that resonates with employers and peers alike.

Participants were also guided through practical steps on optimising their LinkedIn profiles, curating compelling content, and leveraging networking opportunities to grow their visibility in their respective fields. The session served as both a wake-up call and a roadmap for students determined to take charge of their careers.

Dr Omar Alhawi, dean of student affairs, expressed his enthusiasm for the seminar’s impact, noting that the university aims to equip students not only with technical expertise but also with the personal and professional tools needed to thrive. He remarked that the session had provided invaluable insights that aligned perfectly with UTB’s mission to nurture future-ready graduates.

UTB remains committed to offering enriching platforms for its students to grow beyond the classroom, ensuring they are empowered, confident, and prepared to make their mark on the world.

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