The AMA International University- Bahrain (AMAIUB) regularly conducts various surveys to improve the quality of its services in line with the attainment of the vision and mission statements of the University, and to set the direction of the university programs towards total quality satisfying its stakeholders.

The surveys address both internal and external environment concerns. The internal environment situation is sourced from the students and the employees of the University while the external environment situation is derived from the responses of the employers of graduates and the alumni of different colleges.

The information gathered from the surveys is vital inputs of the short- and long – term plans of the University to provide quality education and services. Improvements of these plans are the result of the surveys, whereas the corresponding implementation of the plans is monitored by the surveys which are part of the monitoring process.